How to optimise your business; get proactive with your finances

Posted 24 Jan

How to optimise your business; get proactive with your finances

One of the biggest causes of business failure with new startups is poor cashflow and a lack of capital. Having enough money to cover your expenses, pay your workforce and invest in growth is what separates the successful businesses and those that fall by the wayside.

But what can you do to improve your cash position and keep yourself in the driving seat when it comes to managing the financial side of the business?

Here are four simple things you can do to get more proactive with your finances:

1. Embrace financial technology and cloud accounting

Make sure you’re using cloud-accounting solutions like Xero, with integrated bank feeds, expense tracking, simple invoicing and a real-time view of your numbers. You can also use the advanced reporting features to get deep insights into financial performance. 

Develop a framework of financial key performance indicators (KPIs) including gross profit margins, operating expenses, customer acquisition costs and revenue growth rates. By tracking these metrics, you can gauge your performance, spot any financial threats and make well-informed decisions about your financial management.

2. Forecast your cashflow position and potential challenges

Use the latest cashflow forecasting tool to track your expected cash inflows and outflows. These projections give you an overview of your cash position for the months ahead, allowing you to top up your cash as required. It’s also sensible to build up some meaningful cash reserves, so you have capital behind you when cashflow gets tight.

3. Work on your aged debt and debtor management

It’s important that customers pay on time and that your payment terms are clear. Use your accounting software to send out automated reminders and have structured follow-up procedures in place for overdue payments. It’s also a good idea to offer early payment incentives and to nurture strong customer relationships to minimise your aged debt and improve cashflow.

4. Get strategic with your working capital and access to finance

Having a viable level of working capital in the business is a must. Explore the various financing options for boosting your capital. This can include business lines of credit, invoice financing or term loans to, all of which help to increase funding and raise the company’s capital. 

Talk to one of our WDF Team members today, if you’re looking to upgrade your financial management. There have never been more tools to help you manage your finances.

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