How to optimise your business: Build on those customer relationships.

Posted 31 Jan

How to optimise your business: Build on those customer relationships.

Customers are the true bedrock of your business. Loyal customers become repeat buyers, spread word of your brand and provide a steady income stream of sales. But what can you do to build the very best relationships with your existing and future customers.

Customers want to know that you understand them. That you know their needs and tailor your products and services to make their lives easier.

The closer you can get to your customers, the better. That means getting to know your audience and doing everything you can to nurture the customer relationship, at each stage of the journey.

Here are five important ways to achieve this:

1. Improve your customer service:

Make sure your customer service is second to none. Respond quickly to customer enquiries and aim to come back with a resolution, or the extra advice they need. Be welcoming, resourceful and effective with your customer support, so customers feel like they’ve had a positive experience from your brand.

2. Listen to customer feedback:

You might think no-one knows your product better than you. But the reality is that it’s the customer that drives the evolution of your offering. Regularly ask customers for feedback and ideas for improving the product. Listen, pull out the action points and make sure you act on the feedback to create a better product.

3. Do your customer research:

To meet the customer’s needs, it’s vital to know what drives them. Market research is a valuable tool, giving you both quantitative and qualitative data about the people who buy your products. By grasping your audience’s behaviours and motivators, you can tailor your product to their requirements.

4. Analyse your customer data:

Research can also begin at home. With today’s cloud-based sales tools and customer research management (CRM) software, you have a huge goldmine of customer-related data you can analyse. Dive into the data to look for trends and patterns, areas for improvement and information on which product lines are selling (and which are tanking and failing to thrill your customers).

5. Get forensic with your targeting:

Access to customer data makes it easier than ever to target highly specific customer groups. Online advertising helps you to zero in on specific age, location, income bracket and interest demographics. This helps you run highly tailored and focused marketing campaigns, increasing your chances of building relationships with the best customer groups.

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